The brand, compiled.
Every approved asset, template, and token in one instrument. Forge cards, lint your copy, lift the deck — and produce on-brand work that cannot drift, because the system enforces the law for you.
Free · runs in your browser · every export already on-brand
Never redraw the mark.
Forty-six approved files — marks, wordmarks, lockups, nameplates, badges, app icons, mottos. Each is shown on its correct ground: dark variants ride platinum, everything else rides obsidian. Copy the source or download the file. The apex angle is not a suggestion.
The mark is treated with the discipline luxury houses give their monograms.
Brand Book §2.2 · The apex markThe card a profile link unfurls into — in a text thread, a DM, a feed. Obsidian ground, hairline frame, the mark drawn to print tolerance. Type a name and watch the render hold the law.
Economy of words. Certainty of motion. Short sentences, active verbs, zero filler, occasional steel.
Brand Book §2.4 · VoiceTaglines, deployed by layer
The voice, side by side
| Situation | Wrong — defect | Vyan |
|---|---|---|
| Empty pipeline | “Looks like you don't have any deals yet! 😊” | Pipeline's open. Capture your first lead. |
| Deal closed | “Congratulations!!! 🎉🎉” | Closed. $4,200. On to the next. |
| Missed follow-ups | “You have 12 overdue tasks.” | 12 relationships are waiting on you. Clear them in 10 minutes — I've drafted the messages. |
| Error | “Oops! Something went wrong.” | That didn't save. Your data's safe — try once more. |
The lexicon
| We say | We never say | |
|---|---|---|
| operator | “user” | |
| relationships | “records” | |
| book of business | “database” | |
| workspace | “org” · “instance” | |
| the Relationship OS | “CRM” — names only what we replace |
Message templates · ≤ 60 words each
Hi {first_name} — got your request for {service}. Two openings this week: Tuesday 2:00 or Thursday 10:30. Tap one and it's yours — I'll send the details.
You're booked, {first_name}. A $50 deposit holds your {service} slot — one tap below. Once it lands you're locked in, and prep notes follow.
{first_name}, it was a pleasure doing your {service}. One question — how did I do? Tap below. If anything fell short, tell me first and I'll make it right.
Thank you for the straight feedback on your {service}, {first_name}. I take it seriously, and I want to make it right — a redo or a credit, your call. Reply and I'll set it up today.
We missed you today, {first_name}. Life happens. I'm holding two openings this week for your {service} — tap below to rebook, and your deposit carries over.
Color · click a row to copy its variable
Gradient · brand surfaces only, product stays matte
Type · three voices, no italics
Radius & motion
The laws · final checklist
Ship something on-brand today.
The doctrine is written. The tokens are live. Forge a card, lint the copy, lift the deck — drift is now a choice, and the studio makes it the harder one.
Restraint is enforced in the renderer. Obsidian and platinum carry the card; ember appears only on the stat number or one emphasis. Gold means money moved.