The brand, ready to use.
Every approved asset, template, and token in one place. Make cards, check your copy, and grab the deck. Your work stays on-brand. The studio handles the rules for you.
Free · runs in your browser · every export is on-brand
Never redraw the mark.
Forty-six approved files: marks, wordmarks, lockups, nameplates, badges, app icons, and mottos. Each one sits on its correct ground. Dark versions ride platinum. The rest ride obsidian. Copy the source or download the file. The apex angle is fixed.
We treat the mark the way luxury houses treat their monograms.
Brand Book §2.2 · The apex markThis is the card your link shows when you share it. In a text, a DM, or a feed. Obsidian ground, a thin frame, the mark drawn to print quality. Type a name and watch it render on-brand.
Few words. Clear motion. Short sentences, active verbs, no filler, a little steel.
Brand Book §2.4 · VoiceTaglines, by layer
The voice, side by side
| Situation | Wrong · defect | Vyan |
|---|---|---|
| Empty pipeline | “Looks like you don't have any deals yet! 😊” | Pipeline's open. Capture your first lead. |
| Deal closed | “Congratulations!!! 🎉🎉” | Closed. $4,200. On to the next. |
| Missed follow-ups | “You have 12 overdue tasks.” | 12 relationships are waiting on you. Clear them in 10 minutes. I've drafted the messages. |
| Error | “Oops! Something went wrong.” | That didn't save. Your data's safe. Try once more. |
The lexicon
| We say | We never say | |
|---|---|---|
| operator | “user” | |
| relationships | “records” | |
| book of business | “database” | |
| workspace | “org” · “instance” | |
| the Relationship OS | “CRM” · names only what we replace |
Message templates · ≤ 60 words each
Hi {first_name}, got your request for {service}. Two openings this week: Tuesday 2:00 or Thursday 10:30. Tap one and it's yours. I'll send the details.
You're booked, {first_name}. A $50 deposit holds your {service} slot. One tap below. Once it lands you're locked in, and prep notes follow.
{first_name}, it was a pleasure doing your {service}. One question: how did I do? Tap below. If anything fell short, tell me first and I'll make it right.
Thank you for the straight feedback on your {service}, {first_name}. I take it seriously, and I want to make it right. A redo or a credit, your call. Reply and I'll set it up today.
We missed you today, {first_name}. Life happens. I'm holding two openings this week for your {service}. Tap below to rebook, and your deposit carries over.
Color · click a row to copy its variable
Gradient · brand surfaces only, product stays flat
Type · three voices, no italics
Radius & motion
The laws · final checklist
Ship something on-brand today.
The rules are written. The tokens are live. Make a card, check your copy, grab the deck. Drift is now a choice, and the studio makes it the harder one.
The renderer keeps it restrained. Obsidian and platinum carry the card. Ember shows up on one spot only: the stat number or a single accent. Gold means money moved.